Privacy, explained clearly.

This Privacy Policy applies to personal information processed in connection with the NeelYash website at https://neelyash.in and interactions relating to our online women's fashion business.

By using the website or voluntarily providing information to us, you acknowledge the data practices described in this Policy, subject to your rights and choices under applicable law.

The information we process depends on how you interact with NeelYash. It may include the following categories:

Depending on your interaction with us, personal information may be used for purposes including:

• Processing, confirming and fulfilling your orders.
• Arranging shipping, delivery and order tracking.
• Communicating order confirmations and relevant transaction updates.
• Managing customer accounts where account functionality is available.
• Responding to product, delivery, payment, return, refund and general customer enquiries.
• Processing eligible returns, cancellations or refunds.
• Maintaining website functionality, performance and security.
• Detecting or preventing fraudulent, unauthorised or harmful activity.
• Maintaining appropriate business and transaction records.
• Complying with applicable legal, tax, accounting or regulatory requirements.
• Sending promotional communication where permitted and where the appropriate choice or consent has been provided.

We seek to use personal information only for lawful and relevant purposes and to limit processing to information reasonably connected with those purposes.

When you place an order, we need certain personal information to process the purchase, communicate with you and arrange fulfilment. This can include your contact details, billing and delivery information and details of the products ordered.

Payment processing may be provided by third-party payment gateways, banks or payment service providers. Those providers may process information in accordance with their own terms and privacy practices.

We may also provide the information reasonably necessary for fulfilment to logistics, courier or shipping providers for activities such as shipment creation, delivery, tracking, verification and handling delivery-related issues.

Our website may use cookies and similar technologies to support features such as shopping carts, account sessions, preferences, security, website functionality and analytics.

Some cookies may be necessary for the website to operate correctly. Other technologies may be used to understand website usage or improve the shopping experience, subject to applicable settings and legal requirements.

Your browser may allow you to block or delete cookies. Disabling certain cookies may affect the functionality of parts of the website.

We do not need to make personal information publicly available in order to operate our store. Information may, however, be disclosed to third parties where reasonably necessary for legitimate business, contractual or legal purposes.

This may include:

• Payment providers for processing and confirming transactions.
• Courier and logistics providers for shipping, tracking and delivering orders.
• Technology and hosting providers supporting our website and related infrastructure.
• Professional advisers where reasonably required for accounting, compliance or legal purposes.
• Government, regulatory or law-enforcement authorities where disclosure is required or permitted by applicable law.
• A relevant successor or acquiring entity in connection with a lawful corporate restructuring, merger, transfer or acquisition, subject to applicable requirements.

Service providers should receive only information reasonably required for the relevant service and may also be subject to contractual, technical or legal safeguards as applicable.

We take reasonable administrative, organisational and technical measures intended to protect personal information under our control against unauthorised access, misuse, alteration, disclosure, loss or destruction.

However, no internet transmission, electronic storage system or security measure can be guaranteed to be completely secure. Customers should also protect account credentials and avoid sharing passwords or verification information with unauthorised persons.

Personal information may be retained for as long as reasonably necessary for the purpose for which it was collected, including order fulfilment, customer support, record keeping, fraud prevention, dispute handling and compliance with applicable legal, tax or accounting requirements.

Where information is no longer reasonably required, we may delete, anonymise or otherwise dispose of it, subject to any lawful retention requirement.

Subject to applicable law and the circumstances of your request, you may contact us regarding personal information associated with you, including requests relating to access, correction, completion, updating, deletion or withdrawal of consent where applicable.

Certain information may need to be retained despite a deletion or withdrawal request where processing or retention remains necessary or authorised under applicable law or for an existing transaction.

We may request reasonable information to verify that a privacy request relates to the person making it before acting on the request.

NeelYash is an online women's fashion store and our website is not intended to knowingly solicit personal information from children in a manner prohibited by applicable law.

Where applicable law requires parental or guardian consent for processing a child's personal information, the relevant requirements should be satisfied before such information is submitted or processed.

If you believe that information relating to a child has been provided to us inappropriately, please contact us so the matter can be reviewed.

Our website may contain links to, integrations with or services provided by third parties. Examples may include payment providers, delivery services, maps or other external platforms.

Third-party websites and services operate under their own terms, security practices and privacy policies. This Privacy Policy does not control how an independent third party processes information on its own behalf.

Where permitted, we may communicate information about NeelYash products, collections, offers or store updates using contact details provided by you.

Where consent or an opt-in is required, promotional messages will be sent in accordance with the applicable consent or preference. You may request that promotional communications stop using an available unsubscribe method or by contacting us.

Transactional or service communications concerning an active order, payment, delivery, account security or customer-support request may still be sent where necessary.

Some technology, hosting, payment or other service providers may operate infrastructure in different locations. Where personal information is processed outside its original location, we will seek to handle such processing in accordance with applicable legal requirements and restrictions.

We may update this Privacy Policy from time to time to reflect changes in our website, business practices, services, technology or applicable requirements.

The latest version will be published on this page with an updated revision date where appropriate. We encourage users to review this page periodically.

If you have a question, correction request, privacy concern or grievance relating to personal information processed in connection with NeelYash, you may contact us using the details below.